Senses together

Explore multisensory illusions, including the McGurk effect. Discover how sight, sound and timing influence perception, with explanations and source links. How sight, sound, and timing influence one another.

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The collection

A black-and-white photograph of a ventriloquist speaking beside his puppet.

Spatial Ventriloquism Illusion

The spatial ventriloquism illusion is extremely popular, as numerous ventriloquist shows attest. Below is a video taken from Paul Zerdin's Youtube channel. In 2015, Zerdin won America's Got Talent with his ventriloquist act.

When viewing the video, you should experience the voice as coming from the puppet, even though the source of the sound is actually the puppeteer.

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Three frames of a man articulating speech, illustrating visual mouth movements used in the McGurk effect.

McGurk Effect

Harry McGurk (1936 -1998) and John MacDonald

Although the sound remains the same throughout the video, when watching different lip movements, you should experience an illusory change in the sound.

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An animated scene of electricity pylons in a field, including the apparent movement used in the Skipping Pylon demonstration.Moving image

Skipping Pylon

@IamHappyToast (on Twitter)

Some people report that they hear the sound of the pylon hitting the ground - a thudding or boinging noise - but not everyone does.

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A single black circular flash marker on a white field for a sound-induced flash demonstration.

Sound-Induced Flash Illusion

Ladan Shams, Yukiyasu Kamitani, and Shinsuke Shimojo

The disk always flashes once. Sometimes it is accompanied by one beep, and then people report one flash. However, when it is accompanied by two beeps some people report experiencing two…

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Frequently asked questions

What is a multisensory illusion?

A multisensory illusion involves interactions between senses. What a person sees, hears or feels can change how information from another sense is interpreted.

What is the McGurk effect?

The McGurk effect occurs when seeing speech movements influences the speech sound a listener perceives. Combining mismatched visual and auditory speech can produce a different perceived syllable.